Which of the Following Statements Is True of the Use

Which of the following statements is true of the use of advertising and sales promotion in international markets?

A) Advertising can often be done on a global basis, while sales promotion must be adapted to local markets.
B) Sales promotion as a localized strategy is applicable only for small firms that cannot create economies of scale.
C) Advertising and sales promotion can be done either locally or globally with equal effectiveness.
D) Sales promotion is most effective when done on a global basis.
E) Advertising is subject to varying regulations in foreign markets, unlike sales promotion.