Which of the following is true of the "think globally, act regionally" approach to international advertising?
A) It is synonymous with the "one company, one advertising campaign" approach.
B) It develops a global brand by using a localized approach.
C) It enables the head office to retain control of aspects such as slogans, themes, and copies.
D) It offers limited autonomy to regional offices.
E) It is essentially a form of xenocentric advertising.
Correct Answer:
Verified
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