_____ tests are tests of an ad or commercial under natural viewing situations, complete with the realism of noise, distractions, and the comforts of home.
A)Concept
B)Readability
C)Rough
D)Field
E)Portfolio

Question

Quizplus · Accepted Answer

Field tests are specifically designed to observe how consumers react to an advertisement in a natural setting, such as their own homes or in public places. This allows for a more accurate representation of how the advertisement will perform in real-world scenarios.

_____ Tests Are Tests of an Ad or Commercial Under