_____ occur after an ad or commercial has been in the field.
A)Dummy advertising vehicles
B)Posttests
C)Consumer juries
D)Portfolio tests
E)Physiological measures

Question

Quizplus · Accepted Answer

Posttests are conducted after an ad or commercial has been in the field to measure its effectiveness and to determine if the message is being received in the intended way. The other options listed are different types of advertising research methods, but do not specifically apply to post-campaign assessment.

_____ Occur After an Ad or Commercial Has Been in the Field