One major disadvantage of laboratory tests is the lack of realism, and perhaps the greatest effect of this lack of realism is _____.
A) high costs
B) a testing bias
C) limited control
D) distraction due to noise
E) perceptual propensity
Correct Answer:
Verified
Q22: The fact that people in a market
Q23: Which of the following is a posttest
Q24: Advertising testing methods such as association measures,
Q25: _ occur after an ad or commercial
Q26: Consumer juries and portfolio tests are examples
Q28: In _ tests, people are brought to
Q29: Posttesting is designed to:
A)eliminate the problems associated
Q30: An advantage offered by field tests to
Q31: Commercials and print ads undergo posttesting in
Q32: The primary difference between a laboratory test
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