An advantage offered by field tests to measure advertising effectiveness is:
A)the greater control of synergistic forces.
B)the availability of realistic testing conditions.
C)the ability to avoid competitive intelligence gathering.
D)the low cost compared to other measurement tools.
E)the ability to isolate the causes of viewers' evaluations.

Question

Quizplus · Accepted Answer

Field tests offer a greater ability to test advertising in realistic conditions, such as in the actual market and among real consumers. This can provide more accurate and useful data on the effectiveness of an advertising campaign.

An Advantage Offered by Field Tests to Measure Advertising Effectiveness