Which of the following statements is true of pretesting that is used in measuring advertising effectiveness?
A)Pretests occur only during the idea generation stage.
B)The methodologies employed to conduct pretests vary.
C)Only one type of pretest method can be used to measure advertising.
D)Feedback for pretests is very expensive.
E)Pretests are essentially conducted within restricted time schedules.

Question

Quizplus · Accepted Answer

Pretesting is a crucial step in measuring advertising effectiveness as it helps in identifying potential issues with the advertising before it is launched. The methodologies employed to conduct pretests vary, and include techniques such as surveys, focus groups, and eye-tracking studies. Therefore, option B is the correct choice. Option A is incorrect as pretests can occur at any stage of the advertising process. Option C is false as there are multiple types of pretest methods available. Option D is incorrect as feedback for pretests is not necessarily expensive. Option E is also false as pretests can take as much time as necessary to gather accurate data.

Which of the Following Statements Is True of Pretesting That