Which of the following is classified as a pretest field method for conducting research to measure advertising effectiveness?
A)Single-source systems
B)Association measures
C)On-air tests
D)Comprehension and reaction tests
E)Theater tests

Question

Quizplus · Accepted Answer

On-air tests are a pretest field method for conducting research to measure advertising effectiveness because they involve exposing a sample of the target audience to an advertisement in a real-world setting, such as on television or radio, and then measuring their responses.

Which of the Following Is Classified as a Pretest Field