Which of the following is a posttest method used for measuring advertising effectiveness?
A)Concept tests
B)Portfolio tests
C)Recall tests
D)Physiological measures
E)Readability tests

Question

Quizplus · Accepted Answer

Recall tests are a posttest method used for measuring advertising effectiveness. They measure the ability of people to remember an advertisement after they have been exposed to it. Concept tests are a pretest method used to evaluate advertising concepts before they are produced. Portfolio tests are a pretest method used to evaluate advertising components before they are combined into a final advertisement. Physiological measures are a method used to measure physical responses (such as heart rate or brain activity) to advertising stimuli. Readability tests are a method used to measure the ease with which written material can be read and understood.

Which of the Following Is a Posttest Method Used for Measuring