One of the advantages associated with pretesting include:
A)the successful communicative abilities of most mockups and storyboards.
B)the ability to use finely tuned mockups and storyboards in the testing process.
C)the absence of time delays.
D)relatively inexpensive feedback.
E)the ability to speed up the new product introduction process.

Question

Quizplus · Accepted Answer

Pretesting provides relatively inexpensive feedback as it allows for testing of mockups and storyboards before investing in the expensive production of a new product. This helps to reduce the cost of errors and improve the chances of success for the new product.

One of the Advantages Associated with Pretesting Include