The fact that people in a market research lab setting may scrutinize ads much more closely than they would at home is an example of a(n):
A)vision myopic perception.
B)testing bias.
C)environmental proclivity.
D)perceptual propensity.
E)myopic bias.

Question

Quizplus · Accepted Answer

Testing bias refers to the impact of the research environment on the participant's responses. In a market research lab, participants are likely to scrutinize ads more closely than they would at home, which could influence their responses and lead to a bias in the test results.

The Fact That People in a Market Research Lab Setting