Which of the following is the most affordable form of communication available to smaller companies?

Question

Quizplus · Accepted Answer

Public relations is the most affordable form of communication available to smaller companies. It involves building relationships with the public, media, and other stakeholders to gain positive visibility and promote the company's brand. It is cost-effective as it does not require paid advertising or promotions and can be done through various channels, including press releases, media interviews, social media, and events. Other options listed, such as image advertising, corporate advertising, public administration, and public offering, are typically more expensive and not as accessible to smaller companies.

Which of the Following Is the Most Affordable Form of Communication