One of the criteria for measuring the effectiveness of public relations activities is the:
A) number of press releases developed.
B) number of personal interviews given by company representatives.
C) dollar value of community involvement.
D) percentage of positive and negative articles over time.
E) percentage of people who have seen the press releasE.One of the criteria for measuring the effectiveness of public relations activities is the percentage of positive and negative articles regarding a company over time.
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