Which of the following is one of the important reasons for the high power of publicity as a form of promotion?

Question

Quizplus · Accepted Answer

Publicity is often seen as more credible than other forms of promotion as it is earned rather than paid for, and is therefore more likely to be seen as unbiased. Additionally, publicity generates news value which results in higher frequency of exposure, thus leading to increased brand awareness and recall.

Which of the Following Is One of the Important Reasons