What is the reason for publicity being considered by many marketers to be the strongest form of marketing communications?
A) Its effectiveness at completing the communications process
B) Its ability to make or break a brand
C) Its inability to affect sales
D) The ease with which it complements other communications activities
E) The positive image it always attaches to products and organizations
Correct Answer:
Verified
Q69: Which of the following is an advantage
Q70: One of the criteria for measuring the
Q71: Since public relations communications are typically perceived
Q72: Drawing data from multiple sources and integrating
Q73: Which of the following is one of
Q75: Which of the following does Mark Weiner
Q76: _ refers to the generation of news
Q77: PR information about technological innovations, medical breakthroughs,
Q78: The cost of public relations is:
A)generally not
Q79: Which of the following is a disadvantage
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