Which of the following does Mark Weiner suggest for measuring the effectiveness of MPRs?
A) Quantitative assessment of consumers' attitudes toward a product
B) Number of personal interviews given by company representatives
C) Dollar value of community involvement
D) Number of press releases developed
E) Percentage of people who have encountered the press release
Correct Answer:
Verified
Q70: One of the criteria for measuring the
Q71: Since public relations communications are typically perceived
Q72: Drawing data from multiple sources and integrating
Q73: Which of the following is one of
Q74: What is the reason for publicity being
Q76: _ refers to the generation of news
Q77: PR information about technological innovations, medical breakthroughs,
Q78: The cost of public relations is:
A)generally not
Q79: Which of the following is a disadvantage
Q80: Which of the following communications methods is
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