A strategy for increasing sales of an established brand is to use promotions that attract nonusers of the product category or users of a competing brand.

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This statement is true. By offering promotions targeted towards nonusers or users of a competing brand, the brand can attract new customers and persuade them to try their product instead. It can also encourage current customers of a competing brand to switch over to the established brand. This can help increase sales and market share for the established brand.

A Strategy for Increasing Sales of an Established Brand Is