When a brand moves to the maturity stage, advertising is primarily used as a reminder to keep consumers aware of the brand.

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As a brand reaches the maturity stage, its consumer base is well established and the focus of advertising shifts from introducing the product to reminding consumers about the brand and its benefits. Therefore, advertising is primarily used as a reminder to keep consumers aware of the brand in the maturity stage.

When a Brand Moves to the Maturity Stage, Advertising Is