Every time Beth buys a book at The Venus Bookstore, she presents her Venus card, and the sales associate enters her purchase in a database. When she has purchased five books at regular price, she is sent a coupon for a free book to be picked out on her next visit to the store. This is an example of a:

Question

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This program is designed to reward customer loyalty through frequency of purchases. By tracking Beth's purchases and offering a free book after a certain number of purchases, the program encourages her to keep coming back to the store. This is a classic example of a frequency program.

Every Time Beth Buys a Book at the Venus Bookstore