_____ is advertising sponsored in common by a group of retailers or other organizations providing products or services to the market.

Question

Quizplus · Accepted Answer

Horizontal cooperative advertising involves a group of retailers or businesses with similar offerings coming together to advertise their products/services. This type of advertising is beneficial for small businesses or local retailers who can obtain a wider audience and save on advertising costs by pooling resources with other businesses. Vertical cooperative advertising, on the other hand, involves businesses at different levels of the supply chain, such as manufacturers and retailers, partnering to promote their products. The other answer choices (Integrated dyadic advertising, Retail-syndication advertising, and Syndicated advertising) are not recognized types of cooperative advertising.

_____ Is Advertising Sponsored in Common by a Group of Retailers