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Which of the Following Is True of Allocation of the Promotional

Question 107

Multiple Choice

Which of the following is true of allocation of the promotional budget when a brand enters the introductory stage?


A) In this stage, promotional dollars will not be allocated for activities such as sampling and couponing.
B) In this stage, a large portion of the budget will be allocated to sales promotion techniques.
C) In this stage, promotional dollars must be used to eliminate brand differences.
D) In this stage, all the promotional support for the brand will be removed.
E) In this stage, promotional dollars will be used only for word-of-mouth marketing.

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