According to attribution theory, a consumer who purchases a product on promotion may not repurchase it because the:
A) purchase behavior is attributed to an external incentive.
B) relationships between promotions and attitudes are weak.
C) primary reinforcement is the brand, and not the promotional incentive.
D) consumers typically possess high brand loyalty.
E) purchase is internally motivated and unaffected by an external stimulus.
Correct Answer:
Verified
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