Which of the following is true of allocation of the promotional budget when a brand enters the decline stage?
A) In this stage, promotional dollars will be used only for distributing coupons to customers.
B) In this stage, promotional dollars will be used only for distributing samples.
C) In this stage, price-offs and bonus packs must be used intermittently to maintain consumer loyalty.
D) In this stage, all the promotional support for the brand will be removed.
E) In this stage, advertising is primarily a reminder to keep consumers aware of the brand.
Correct Answer:
Verified
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