Several different manufacturers of personal computers (PCs) have joined to create and sponsor ads that promote both the computer and the microprocessor by sharing the cost of advertising. The PC manufacturers are using:

Question

Quizplus · Accepted Answer

This scenario describes cooperative advertising, which involves multiple companies pooling their resources to jointly advertise a product or brand. In this case, the manufacturers of personal computers are sharing the cost of advertising to promote both the computer and the microprocessor.

Several Different Manufacturers of Personal Computers (PCs) Have Joined to Create