Naomi has a consulting firm. She wants to use her website to provide details about her company's profile and to answer FAQs. Naomi's primary objective while designing her website is to:
A)build a brand image.
B)allow customer sampling.
C)disseminate information.
D)handle objections.
E)induce trial.

Question

Quizplus · Accepted Answer

Naomi's primary objective while designing her website is to disseminate information about her company's profile and answer frequently asked questions. This suggests that her main goal is to provide information to potential customers and stakeholders, which aligns with the objective of disseminating information. While building a brand image and inducing trial could be secondary objectives, they are not the primary objective based on the information provided. Likewise, while handling objections may be important in a sales context, it is not mentioned in the scenario that Naomi is trying to sell anything through her website. Therefore, the best answer is C - disseminate information.

Naomi Has a Consulting Firm