Digital Melody, an online digital media store, allows customers to "sample" songs before they make a purchase decision. In this scenario, Digital Melody is trying to:
A)disseminate information.
B)create awareness.
C)build an image.
D)create a strong brand.
E)stimulate trial.

Question

Quizplus · Accepted Answer

Digital Melody is trying to stimulate trial by allowing customers to sample songs before making a purchase decision. This allows customers to test the product before committing to a purchase and can increase the likelihood of them making a purchase if they like the product.

Digital Melody, an Online Digital Media Store, Allows Customers to "Sample