Which of the following is true of the Internet as an advertising medium?
A)Blogs and discussion boards are considered particularly useful for providing information to evaluate products and brands.
B)Typically, the Internet does not enable marketers to stimulate trial of products or services.
C)Most marketers believe that the Internet is not an effective medium for achieving communications objectives such as consideration and/or evaluation.
D)The Internet cannot be used to create a "buzz" for a product or service.
E)While it can be used to complement traditional advertising, the Internet cannot be used as an independent medium.

Question

Quizplus · Accepted Answer

Blogs and discussion boards are a useful way to provide information about products and services to potential customers. This can help to evaluate the products and brands and lead to a potential purchase.

Note: The other options are not correct. The Internet does enable marketers to stimulate trial of products or services, it can be an effective medium for achieving communication objectives, it can create a "buzz" for a product or service, and it can be used as an independent medium.

Which of the Following Is True of the Internet as an Advertising