Which of the following statements concerning advertising on cable television is true?
A)Cable time can only be purchased on a national level.
B)Cable time can be purchased on a national, regional, or local level.
C)Spot cable advertising revenues have decreased dramatically over the past five years.
D)Local cable systems provide advertisers with extensive research information on demographics, lifestyles, and viewership patterns.
E)Cable networks discourage the purpose of marketers to reach large number of viewers across the country with a single media buy.

Question

Quizplus · Accepted Answer

Cable time can be purchased on a national, regional, or local level. This allows advertisers to target specific markets and demographics more effectively. Local cable systems also provide advertisers with extensive research information on demographics, lifestyles, and viewership patterns. While the overall revenue for spot cable advertising has decreased in recent years, cable television still remains a viable option for advertisers looking to reach a targeted audience. Cable networks also offer the ability to reach viewers on a national level with a single media buy.

Which of the Following Statements Concerning Advertising on Cable Television