Which of the following is true of total audience?
A) It is the total number of homes viewing any five-minute part of a telecast.
B) It is the percentage of households using TV in a specified time period that are tuned to a specific program.
C) It represents 1 percent of all the television households in a particular area tuned to a specific program.
D) It is an electronic measuring device that incorporates the technology of the old-style audimeter.
E) It is the percentage of homes in a given area where TV is being watched during a specific time period.
Correct Answer:
Verified
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