Which of the following statements is true about program ratings and share of audience measures?
A)Program ratings are always higher than share of audience.
B)Program rating is synonymous with share of audience.
C)Share of audience is always higher than the program rating unless all of the households in a market have their set in use.
D)Unlike share of audience measures, program ratings consider variations in the number of sets in use since they are based only on those households that have their sets in use.
E)Program ratings are always equal to share of audience if less than 40 percent of the households are tuned in.

Question

Quizplus · Accepted Answer

Share of audience is always higher than the program rating unless all of the households in a market have their set in use. This is because program ratings consider variations in the number of sets in use since they are based only on those households that have their sets in use, while share of audience measures the percentage of households that are watching a particular program out of all households that have their sets in use. Therefore, share of audience is always a more accurate measure of a program's popularity than program rating.

Which of the Following Statements Is True About Program Ratings