The Cross-Platform Campaign ratings measure:
A)the number of advertisers who buy airtime during the up-front market, the number who buy it during the scatter market, and the overlap between the two.
B)the number of people who hear an ad only on radio, the number who view its online, and the overlap between the two.
C)the number of people who watch an ad only on television, the number who view its online, and the overlap between the two.
D)the number of people who hear an ad on radio, the number who watch it on television, and the overlap between the two.
E)the number of advertisers who make use of network advertising, the number of advertisers who make use of cable advertising, and the overlap between the two.

Question

Quizplus · Accepted Answer

The Cross-Platform Campaign ratings measure the number of people who watch an ad only on television, the number who view it online, and the overlap between the two. This helps advertisers to understand the reach and effectiveness of their campaigns across different platforms. Option A is incorrect because it talks about when the airtime is bought, not the ratings themselves. Option B is incorrect because it only refers to radio and online platforms, whereas the question is about cross-platform ratings. Option D is incorrect because it only considers radio and television, not online platforms. Option E is incorrect because it refers only to network and cable advertising, not cross-platform ratings.

The Cross-Platform Campaign Ratings Measure