Today, the Nielsen Television Index provides weekly estimates of networks and major cable viewing audiences on a national level using an electronic device that measures what is being watched and by whom. This device is called a(n):
A)audimeter.
B)people meter.
C)electronic diary.
D)streaming server.
E)chronometer.

Question

Quizplus · Accepted Answer

The electronic device that measures what is being watched and by whom is called a "people meter." Audimeter and electronic diary were older technology used by Nielsen in the past. Streaming server and chronometer are not relevant to measuring television audiences.

Today, the Nielsen Television Index Provides Weekly Estimates of Networks