Arbitron's RADAR:
A)cannot be used to estimate the audience for commercials on various programs.
B)is sponsored by nine of the largest advertisers in the nation.
C)primarily measures TV viewership for local TV stations.
D)are based on information collected by means of diary interviews.
E)collects information and issues a new report every month.

Question

Quizplus · Accepted Answer

Arbitron's RADAR is based on information collected through diary interviews. It is used to estimate the audience for radio commercials on various programs.