The Nielsen Station Index (NSI) refers to local television markets as:
A)areas of dominant influence.
B)metropolitan rating areas (MRAs).
C)designated market areas (DMAs).
D)local markets.
E)geodemographic areas.

Question

Quizplus · Accepted Answer

The Nielsen Station Index (NSI) refers to local television markets as designated market areas (DMAs). DMAs are specific geographic areas in which local television stations receive a predetermined percentage of viewing. DMAs are widely used by advertisers, researchers, and broadcasters for targeting advertising, programming, and market analysis purposes.

The Nielsen Station Index (NSI) Refers to Local Television Markets