Advertisers use the image transfer process in radio advertising in order:
A)to emphasize the zapping effect.
B)to reinforce its television messages.
C)to transfer the image created by a radio commercial to the point-of-purchase.
D)to transfer the image of celebrities to the advertised brand.
E)to increase commercial clutter.

Question

Quizplus · Accepted Answer

Advertisers use the image transfer process in radio advertising to reinforce its television messages. This means that they use similar themes, slogans, and even sound effects from their TV commercials to create a consistent brand image and enhance recall among target audiences.

Advertisers Use the Image Transfer Process in Radio Advertising in Order