Which of the following is considered a major criticism of the DAGMAR approach?
A)Its belief that the only relevant measure of advertising objectives is sales.
B)Its focus on using sales-based objectives rather than communications-based objectives.
C)Its inability to define what constitutes a good advertising objective.
D)Its reliance on the hierarchy of effects model.
E)Its lack of concern with the quantitative assessment of the impact on awareness.

Question

Quizplus · Accepted Answer

The major criticism of the DAGMAR approach is its reliance on the hierarchy of effects model, which assumes a linear progression of consumer responses that may not accurately reflect real-world consumer behavior.

Which of the Following Is Considered a Major Criticism of the DAGMAR