In the social consumer decision journey, which of the following objectives involves the marketer being aware of what is being said online about the product or brand to gain insights into how it is being perceived in the marketplace, and then respond accordingly?
A)Monitor
B)Benchmark
C)Lead
D)Respond
E)Amplify

Question

Quizplus · Accepted Answer

Monitoring involves keeping track of online conversations and feedback about the product or brand. This helps the marketer to gain insights into how it is being perceived in the marketplace and to respond accordingly. Benchmarking refers to measuring the performance of the product or brand against competitors. Leading refers to taking a proactive role in shaping the conversation and guiding consumers towards the product or brand. Responding refers to addressing consumer concerns and feedback. Amplifying refers to leveraging positive feedback and promoting it further to increase brand awareness.

In the Social Consumer Decision Journey, Which of the Following