In the social consumer decision journey, which of the following objectives is designed to take the consumer to long-term behavioral changes?
A)Respond
B)Amplify
C)Monitor
D)Lead
E)Benchmark

Question

Quizplus · Accepted Answer

"Lead" is the objective designed to take the consumer to long-term behavioral changes, as it involves guiding and motivating them towards ongoing loyalty and advocacy. The other objectives (Respond, Amplify, Monitor, Benchmark) are focused on different stages of the consumer decision journey such as listening and engaging with consumers, extending reach and engagement, evaluating performance, and comparing performance to competitors.

In the Social Consumer Decision Journey, Which of the Following