According to Duncan's zero-based marketing communications planning approach:
A)advertising should always be the main tool for accomplishing marketing communications objectives.
B)sales promotion is usually the best tool for accomplishing marketing communications objectives.
C)big ideas for a promotional campaign are typically based on public relations, advertising, sales promotion, or media advertising.
D)integrated marketing communications programs should lead with the promotional function that least effectively addresses a company's communication problem or opportunity.
E)managers should focus on what the customer wants and work backward to the brand.

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The Answer of According to Duncan's zero-based marketing communications planning approach:
A)advertising should always be the main tool for accomplishing marketing communications objectives.
B)sales promotion is usually the best tool for accomplishing marketing communications objectives.
C)big ideas for a promotional campaign are typically based on public relations, advertising, sales promotion, or media advertising.
D)integrated marketing communications programs should lead with the promotional function that least effectively addresses a company's communication problem or opportunity.
E)managers should focus on what the customer wants and work backward to the brand.

According to Duncan's Zero-Based Marketing Communications Planning Approach