_____ can be defined as the process and activities people engage in when searching for, selecting, purchasing, using, evaluating, and disposing of products and services so as to satisfy their needs and desires.
A)Consumer socialization
B)Consumer culture
C)Consumer behavior
D)Consumer retention
E)Consumer assimilation

Question

Quizplus · Accepted Answer

Consumer behavior is the process that involves all the activities and actions a person takes while finding, evaluating, buying, using, and disposing of the products or services. It is affected by various factors such as cultural, social, psychological, personal, and economic that influence the decision-making process. Understanding consumer behavior helps marketers to develop effective marketing strategies, build strong relationships with customers, and gain a competitive advantage.

_____ Can Be Defined as the Process and Activities People