Which of the following is the first stage of the consumer decision-making process?
A)Problem recognition
B)Internal search
C)External search
D)Selective exposure
E)Selective retention

Question

Quizplus · Accepted Answer

The first stage of the consumer decision-making process is problem recognition, which occurs when a consumer recognizes a need or want that is not currently being fulfilled.

Which of the Following Is the First Stage of the Consumer