Which of the following is best defined as a group whose presumed perspectives or values are used by an individual as the basis for his or her judgments, opinions, and actions?
A)Alpha-consumer group
B)Focus group
C)Reference group
D)Demographic group
E)Cultural sect

Question

Quizplus · Accepted Answer

A reference group is a group whose presumed perspectives or values are used by an individual as the basis for his or her judgments, opinions, and actions.

Which of the Following Is Best Defined as a Group