With respect to the roles in the family decision-making process, the person who exerts power as to what criteria will be used in the selection process while purchasing a product is called the:
A)influencer.
B)consumer.
C)initiator.
D)purchasing agent.
E)decision maker.

Question

Quizplus · Accepted Answer

The influencer is the person who exerts power as to what criteria will be used in the selection process while purchasing a product. They may not necessarily be the decision maker or the purchaser, but they have the ability to influence the decision-making process. The consumer is the person who ultimately uses or consumes the product, the initiator is the person who first suggests the need for the product, the purchasing agent is the person who makes the actual purchase, and the decision maker is the person who makes the final decision on which product to purchase.

With Respect to the Roles in the Family Decision-Making Process