In the family decision-making process, the person in the family who is responsible for starting the purchase decision process is the:
A)purchasing agent.
B)consumer.
C)initiator.
D)information provider.
E)influencer.

Question

Quizplus · Accepted Answer

The initiator is the person in the family who recognizes a need for a particular product or service and begins the purchasing decision process. This person may be influenced by external factors such as advertising or internal factors such as personal preferences or past experiences. The other options (purchasing agent, consumer, information provider, influencer) may play a role in the decision-making process, but they do not necessarily initiate it.

In the Family Decision-Making Process, the Person in the Family