Greg Is Hired into the Marketing Services Department of a Full-Service

Greg is hired into the marketing services department of a full-service advertising agency. His job profile includes gathering information relating to the client's product and service that can be used in the development of the creative strategy. He has to collect information from various other departments in the firm to gain a better understanding of the client's target audience. In this scenario, Greg has been hired as a(n) :

A) art director.
B) account planner.
C) illustrator.
D) media specialist.
E) account executivE.In the above scenario, Greg has been hired as an account planner.Account planners are individuals who gather information that is relevant to the client's product or service and can be used in the development of the creative strategy as well as other aspects of the integrated marketing communication (IMC) campaign.Account planners work with the client as well as other agency personnel to collect information that can be helpful in gaining a better understanding of the client's target audience and the best ways to communicate with them.