Within the creative services department of a full-service agency, once the copy, layout, illustrations, and mechanical specifications of the ad have been completed and approved, the ad is turned over to the _____ department.

Question

Quizplus · Accepted Answer

The production department is responsible for the final creation and delivery of the ad. They take the approved copy, layout, and illustrations and produce the final product according to the mechanical specifications. The traffic department may also be involved in ensuring the ad is delivered to the appropriate media outlets. Account planning, research, and art departments are not directly involved in the final production of the ad.

Within the Creative Services Department of a Full-Service Agency, Once