Which of the following departments in a full-service agency is responsible for the development and execution of advertisements?

Question

Quizplus · Accepted Answer

The Creative Services department is responsible for the development and execution of advertisements. They are responsible for creating the actual ads, which includes copywriting, design, and art direction. The other departments listed (Traffic, Account Services, Media Planning, and Production) all play important roles in the advertising process, but they are not directly responsible for creating the ads themselves.

Which of the Following Departments in a Full-Service Agency Is