In a full-service agency, the function of gathering, analyzing, and interpreting information that is useful in developing advertising is the responsibility of the _____ department.

Question

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The research department is responsible for gathering, analyzing, and interpreting information that is useful in developing advertising strategies. They conduct market research, analyze consumer behavior, and gather competitive intelligence to provide valuable insights that inform the creative and media departments.

In a Full-Service Agency, the Function of Gathering, Analyzing, and Interpreting