The _____ is a document that the agency's creative department uses to guide the development of advertising ideas and concepts.

Question

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A creative brief is a document that outlines the objectives, target audience, messaging, and other key elements that must be considered during the development of advertising ideas and concepts. It is an important guide that ensures the creative department understands and delivers the message the client is trying to communicate.

The _____ Is a Document That the Agency's Creative Department