Which of the following statements is true of media departments?
A) Their brief is primarily creative.
B) They lack the ability or the authority to negotiate prices.
C) They review information on demographics and radio listenership.
D) They are in charge of creating the clients' advertising message.
E) They are generally headed by an account planner.
Correct Answer:
Verified
Q73: Mars Inc., a San Diego based advertising
Q74: The _ is a document that the
Q75: The _ department coordinates all phases of
Q76: _ are the individuals in the creative
Q77: A sequence of frames or panels that
Q79: A(n) _ is responsible for understanding the
Q80: Which of the following is true of
Q81: Dynamic Inc., an advertising agency in Manhattan,
Q82: J&J is an advertising agency that handles
Q83: Under the _ system of compensation, the
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents